Premium OLED picture with truly immersive sound
See how we've maximized viewing realism with our OLED panel, powered by the revolutionary Cognitive Processor XR™-it's sound and vision in perfect harmony.
World's first cognitive intelligence TVs 1
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Extraordinary OLED picture, as perceived by the human eye
Enjoy breathtaking OLED contrast with picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike picture quality with ultimate pure blacks.
Turn any sound into a truly immersive experience
Advanced screen-speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
Watch what you love. Control it with your voice
Your TV is now more helpful than ever. Use your voice to easily find your favorite movies, shows and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch""" Even get answers on screen, control smart home devices and more. Just press the Google Assistant button on the remote to get started.
Bring the theater experience home, enjoy movies included with BRAVIA XR
Bring the theater experience home, enjoy movies included with BRAVIA XR Five Movies to redeem, 12 Months unlimited streaming. 3 4
Recycle. Renew. Reduce.
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models.
Feel more depth and texture with pure blacks and dazzling light Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for more realistic color and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow-no more details overwhelmed by shadow or lost in blown-out highlights.
Feel more depth and texture with pure blacks and dazzling light
A wide palette of naturally beautiful colors See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
A wide palette of naturally beautiful colors
Recreating lost texture, the intelligent way Whatever the content or source, you'll enjoy entertainment close to 4K 6 resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Recreating lost texture, the intelligent way
Intelligent motion processing for fast-moving, blur-free scenes Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross-analyzes data to ensure action stays smooth, bright, and clear.
Intelligent motion processing for fast-moving, blur-free scenes
The screen is the speaker, sound perfectly matches action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience.
All your entertainment upscaled to 3D surround sound With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
The screen is the speaker, sound perfectly matches action
Voice Zoom™ 2 enhances voices for clearer dialog Hear TV dialog more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
All your entertainment upscaled to 3D surround sound
Easily control your smart home Use your voice to control smart-home devices throughout your home. Adjust lighting or control other connected devices. 2
Voice Zoom™ 2 enhances voices for clearer dialog
Supersize your smartphone favorites and more from your iOS or Android devices on the big screen. 2 11
Smart TV Features
Control all your devices with one smart remote All your connected devices can be controlled with our smart commander. One-button access to video-on-demand services brings shows and movies into your room in seconds.
Easily control your smart home
A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
Supersize your smartphone favorites
The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.
Control all your devices with one smart remote
Our premium stand in aluminum has been designed to perfectly match the TV and harmonize with your room and décor.
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.
Intuitive 3-way multi-position stand, versatile for any TV placement
With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits. 7 8 9 10
Metal Flush Surface for immersive viewing
Assistive Technology on Google TV Our TVs include visual, hearing and mobility accessible technology.
Aluminum Layer Stand, luxurious look and feel
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities. ENVIRONMENTAL FEATURES IN THIS PRODUCT Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes Power Saving Mode helps save energy by adjusting the display brightness Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed